The vpunch gym in the pigalle district of Paris stands out with its iconic leather bags and gloves.
This gym, along with its coaches and the thrilling fight nights, has a rich history that goes beyond just looks. Despite being in a city known for its eccentricity like Paris, this gym is truly one-of-a-kind.
Our collaboration with vpunch gym started with a 6 minute narrative documentary covering one of their fight nights, where the captivating voice of legendary coach Nasser Laouli illustrated what goes on in the mind of a boxer, inside, and outside the ring.
Screened at the sponsors event showcasing what boxing and this gym is all about, the film garnered much praise and directly lead to higher ticket sales for the next fight night event.
FIGHT NIGHT
WATCH THE TRAILER
Then came OUR coverage of one of the most groundbreaking nights of French Boxing history — THE FIRST FEDErATION APPROVED professional bout taking place in a private club.
We currently help VPUNCH Gym with their social media content strategy, organising effective shoot days every month to get testimonials, coach stories, and motivational content that compells their audience, along with training their already talented staff in content creation, and strategy.
Eventually Kamel, the CEO and Founder saw one of our video drafts and felt compelled to write a beautiful piece of poetry as an homage to his sport, his craft and dare I say — his art.